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AI-powered Performance Branding At Your Fingertips

Power your branding campaigns through targeted TV and digital video ads across multiple OTT and VOD platforms from a single place.

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BENEFITS

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HOW IT WORKS

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Define your campaign objective and budgets

For every campaign, you select your campaign objective and KPIs, eg. increasing reach and frequency, increasing brand consideration, increasing conversions etc. and also select your budget for the campaign and a few other settings including budget pacing, time of day, frequency capping and ad rotation.

Select from dozens of channels and networks

Fine tune your inventory from dozens of high quality publishers, channels and networks to suit your audience taste and campaign goals.

Target your ideal audience with demographic or interest filters using 1st and 3rd party data

Connect your 1st party data sources like marketing automation, CRM, CDP, analytics and others to accurately target the audience in a privacy-safe way. Augment these audiences with branded 3rd party data sources to accurately reach out to even more audience interest categories.

Upload and preview creatives to see if it matches all standards

Once campaign details are set, final step is to upload or import all your creatives, including 15 and 30 second videos in HD MP4 format.

Go live and measure performance

Go live as soon as your ad approves and watch our platform optimise your campaign and maximise performance. Also, find out the true impact using accurate attribution.

Product Overview

Audience Selection

Tap into your 1st party data, or use reliable 3rd party data to build your audiences tailored to your product or service needs using segments like demographic, site visits or activity, interest categories and more.
Create as many new audiences as you wish or use pre-saved templates
Get approx daily reach estimates to help with your media-planning and budgeting

Creative A/B Testing

Upload your 15 or 30 second video creatives or import them from your Google Drive, Dropbox, YouTube or Vimeo accounts.
Automatically test your creatives for any policy or specification mismatch to ensure they’re ready to meet broadcast TV standards.
Maintain a library of all current and past creatives & make your workflow even easier.

Campaign Optimization

Reduce ad spends by reducing wasted impressions, on non-performing or duplicate audiences and automatically re-allocating those budgets to what actually works.
Our AI takes into account multidimensional factors like audience, channels, device and creative, which otherwise keeps you buried into spreadsheets all day long. Plan that vacation you really needed.
Our AI not only learns from existing campaigns but utilises its learnings from all other past campaigns, so you never face that cold start problem ever again.

Attribution & Analytics

Correctly attribute cross-device site visits and conversions to your TV/video campaigns and find true impact on your bottom line and can plan future campaigns better, without staying in the dark or ever feel like working with a black box.
Measure engagement metrics like view rate and completed views as well as impact metrics like ROAS, site visits and cost per visit. Segment performance by geography, network, audience, device or creative. Use these insights to fuel your global marketing efforts.
Available where you work. Fully integrated into Google Analytics, importable into Google sheets, downloadable as CSV and also available via an API to your favourite analytics tool.