Product

01
Audience Selection
- Tap into your 1st party data, or use reliable 3rd party data to build your audiences using segments like demographic, site visits or activity, interest categories, and more
- Create as many new audiences as you wish or use pre-saved templates
- Get daily reach estimates to help with your media planning and budgeting
02
Creative A/B Testing
- Upload 15 or 30-second video creatives or import them from your Google Drive, Dropbox, YouTube, or Vimeo accounts
- Auto-check your creatives for any policy or specification mismatch to ensure they’re ready to meet broadcast TV standards
- Maintain a library of all current and past creatives & make your workflow even easier


03
Campaign Optimization
- Reduce impressions, on non-performing or duplicate audiences and automatically re-allocate budgets to what works
- Our AI takes into account multidimensional factors like audience, channels, devices, and creatives
- It not only learns from existing campaigns but utilizes its learnings from all other past campaigns
04
Attribution & Analytics
- Attribute cross-device site visits and conversions to your TV/video campaigns to find the true impact
- Measure engagement metrics as well as impact metrics & segment performance by geography, network, audience, device, or creative
- Integrated into your workflow through Google Analytics, Google sheets or CSV export
