Product

01

Audience Selection

Tap into your 1st party data, or use reliable 3rd party data to build your audiences using segments like demographic, site visits or activity, interest categories, and more
Create as many new audiences as you wish or use pre-saved templates
Get daily reach estimates to help with your media planning and budgeting

02

Creative A/B Testing

Upload 15 or 30-second video creatives or import them from your Google Drive, Dropbox, YouTube, or Vimeo accounts
Auto-check your creatives for any policy or specification mismatch to ensure they’re ready to meet broadcast TV standards
Maintain a library of all current and past creatives & make your workflow even easier

03

Campaign Optimization

Reduce impressions, on non-performing or duplicate audiences and automatically re-allocate budgets to what works
Our AI takes into account multidimensional factors like audience, channels, devices, and creatives
It not only learns from existing campaigns but utilizes its learnings from all other past campaigns

04

Attribution & Analytics

Attribute cross-device site visits and conversions to your TV/video campaigns to find the true impact
Measure engagement metrics as well as impact metrics & segment performance by geography, network, audience, device, or creative
Integrated into your workflow through Google Analytics, Google sheets or CSV export